He has delivered digital initiatives for organisations ranging from BT Research Laboratories, BT Vision, HMG Ordnance Survey and the National Physical Laboratory to the Department for Education, the National Council for Educational Technology, the Oxford & Cambridge Boat Race, the V&A Museum and British Rowing; also for companies such as IBM UK, Philips, Mars, M&S, Storehouse, LTT, Ferranti, Sony, Barclays, Philips, Royal Mail, Unilever, William Grant & Sons, Centrica, and BBC Worldwide as Head of Advanced Media. He was a founding member of the UK’s ‘interactive media’ community and after ground-breaking R&D work led technical, strategy and commercial developments across several sectors. A special interest is interdisciplinary collaboration and he founded the Interactive Media in Retail Group in partnership with Deloitte Consulting.