John Bale

John has managed significant client relationships, sales forces and international sales resources for over thirty years. He has held international executive posts in sales and business development with IBM, Accenture and iXL. John is a strategic advisor on business development and sales performance to several ‘magic circle’ law firms, to two of the Big-4 accountancy firms across Europe and to a portfolio of other clients.
A globally experienced sales leader who leads a specialist consulting practice.
John runs a specialist consulting practice advising, training and coaching global clients in relationship-led growth strategy and sales performance. He leads transformation programmes for leadership and sales teams in large organisations.
Advising a portfolio of large clients in financial & professional services and in manufacturing & distribution sectors.
He has built an international client base to include Deloitte, Herbert Smith, Allen & Overy, KPMG, Accenture, Santander, IBM, Lazard, Roschier Attorneys, Grant Thornton, Olswang, Nabarro, Gleiss Lutz, Fujitsu Services, Royal Mail Group, IMI plc, Morgan Stanley, Barclays Bank, Convergys, LG Lawyers, Bech Bruun, Infosys and London Business School. John has delivered engagements in most of the EU, the US, Canada and across Asia. He has been Managing Director of Halo Effect Ltd since 2001 and is a Senior Associate at Judge Business School in Cambridge University.
• Member of the Chartered Institute of Marketing • Founding Fellow of the UK Institute of Professional Sales (FIPS) • Fellow of the Royal Society for Arts (FRSA) • Senior Associate, Judge Business School, Cambridge University • Adjudicator at the UK National Sales Awards & UK National Business Awards • Visiting lecturer to MBA classes in Imperial College and London Business School • Chair, Board of Trustees of Faith in Families, a leading UK children’s charity • John has a grown-up son and two teenage girls and lives in Grantham in Lincolnshire, England. He’s a keen skier and pilot.

Career summary

2001 – Date
Halo Effect Ltd Managing Director
Advises, trains and coaches global clients on sales and business development strategy, performance, skills and process.
2000 – 2001
iXL Europe Regional Vice President
Accountable for the growth of the iXL business across Europe, managing teams in five countries.
1997 – 2000
Accenture Global Lead for Relationship Management
Led, mentored and coached Partners and senior execs on relationship management, selling and negotiation skills. Identified, developed and closed global consulting, e-Commerce and outsourcing.
1985 – 1997
IBM Corporation Director of Sales Development, Global Services N. Europe
Accountable for the sales capability of a £1.6BN services business, growing at 30%. Community Lead for a sales and marketing resource of 500 across northern Europe.
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