About us

We provide strategy, advice, training, coaching and implementation support to large firms. We are a small team of highly experienced senior executives. Meet team members here. We have decades of executive management experience in companies such as Accenture, IBM and CSC as well as through our extensive client engagements across professions and sectors.

We are accomplished practitioners in the areas where we advise. We can appraise your existing business plans where they exist – and where they do not we advise and guide their creation. We are great at carrying out short, sharp diagnostic studies with your leaders to measure your strengths and weaknesses and to track performance against targets – creating hard value propositions to inform your investment.

John Bale
Managing Director
Managing Director John spent many years with IBM (Sales Development Director, Global Services North Europe) and with Accenture (Global Lead for Relationship Management) developing his skills before forming Bale Crocker.

Since then he has provided great value to three of the Big 4 accountancy firms, many international law firms, consulting, financial services and manufacturing & distribution businesses.

" tomorrow’s relationship management outlined by tomorrow’s company , June 2014 "

" What I really value in John is his dedication to addressing your issue and not to promoting his own offerings. He is a really valued and trusted advisor. (Big 4 lead Partner)

Our team
Our team of senior executives is what really defines us as unique. To benefit your business, we bring a panel of knowledgeable senior executives, representing a broad range of experience and specialist skills across industries and each with career experience of competitively buying professional services from your sector. Our delivery model for sales training and relationship skills development uses a combination of classroom discussion on theory and technique combined with active learning in role-play case studies. In this environment, your professionals will find themselves face to face with real, live clients, intent on exploring with them their individual strengths and opportunities for improvement. We know of no better way of delivering credible, personal feedback and of achieving rapid, sustainable behaviour change. In your business, that may be the Holy Grail.

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